Quality Web Traffic: How to Get the Most Visitors to Your eCommerce Website?

Less than 64% of small businesses have a website, according to research done by Small Biz Trends. So, if you already have a website, give yourself a pat on the back, but don’t relax just yet. Just having a website doesn’t guarantee that customers are going to roll into your eCommerce store. Sure, you may have an online presence now, which is great, but if you’re noticing an unusually high bounce rate, then chances are, you’re not getting the kind of traffic you’re looking for – the buying kind.

Here we are going to take a look at just a few ways in which you will not only attract more customers to your website but generate quality web traffic for your eCommerce store. Here’s what you need to do to get more visitors to your eCommerce website.

Remember – Content is Still King

When it comes to getting quality web traffic, there’s just no substitute for publishing high-quality content on a regular basis. While this does not mean churning out a blog post every day of the week (depending on your audience), it does mean that you should create interesting and informative blog posts around your most popular products consistently because it will help drive tons of quality web traffic to your eCommerce store.

But what are the chances that a potential customer is going to click on your blog post? Well, that’s highly unlikely, unless your content is the best that Google has to offer.

Creating high-quality content that offers your audience information on a relevant search term is always going to be appreciated – both by your visitors and Google. Besides, sometimes, consumers are confused and just need a slight nudge in the right direction, which a carefully crafted, engaging, and informative blog post can do without much effort.

Optimize, Optimize, Optimize

There’s no point in having an eCommerce store if nobody knows it even exists. One way to make yourself noticeable on Google is by optimizing the content of your website and social media posts with relevant keywords. The use of Search Engine Optimization (SEO) is as old as the eCommerce industry itself.

There are many free services online that makes it easier for businesses in niche markets to find the best keywords to target in their website and all social media posts. Once you’ve found the right selection of keywords that are relevant to your product or services, incorporate them into your website’s content, blog posts and social media posts to help increase your CTA.

Remember not to go overboard with keywords since Google does frown upon the overuse of keywords. However, you can follow industry best practices and Google’s guidelines, and you should be fine.

Get Social

Being active on the major social media platforms is, by far, one of the best ways of staying relevant and engaging to get the most visitors to your eCommerce website. But whether you use Facebook, Instagram, Twitter or all three, you need to ensure that the content you create is of the best quality to keep your audience coming back for more.

Ending Note

Apart from everything mentioned above, startups and entrepreneurs can also run region-specific ad campaigns, promote products based on the audience’s interests, use giveaways and special promotions, email marketing, make viral videos, partner with influencers or top referrals, write guest posts, run surveys, spy on the competition, and the list goes on.

However, using the tips mentioned above should get you on to a good start when trying to attract quality web traffic to your eCommerce store as a startup or entrepreneur.