8 Ways to Create an Unforgettable Online User Experience

Creating an online user experience for your apparel eCommerce store can really enhance your business and profits in the long run. User experience isn’t just a buzzword; it has a very real and direct impact on your conversion rates, brand loyalty, and customer satisfaction. 67% of clients agree that they are willing to spend more on a store with a better online user experience.

Fashion & Apparel businesses should focus on creating a great online user experience since it can help you stand above the competition. Often, products can be replicated, but clients will never go elsewhere if you provide a superior user experience.

We have a helpful guide below that can highlight some simple ways to improve your online user experience. Let’s take a closer look!

1.    Use Consistent but Subtle Branding & Include Engaging Fashion Website Designs

Were you aware that brand consistency can increase your average revenue by 23%? Even using consistent colors for the brand can increase recognition for your optical store by 80%. Making sure that you are recognizable as a brand can mean increased loyalty to your brand. Customers find consistent branding stable and professional, which can improve returning clients.

When designing your website, you need to approach the entire process having already selected your branding elements such as your color palette, fonts and logo variations. This can make it easier to create an fashion & apparel website that has consistency built into the design.

2.    Sell Your Unique Fashion & Apparel Online

46% of all eCommerce is apparel sales! This trend will definitely keep increasing over time, so you better make sure you are profiting from this shifting trend. Customers are turning to online apparel stores because it provides ease and convenience like never before. Many apparel stores are offering great discounts, free shipping and other benefits that make it more attractive for customers to shop online.

3.    Create a Social Media Content Plan

It is vital that fashion & apparel stores create a proper social media marketing strategy that revolves around their online store. Creating a strategy that supports your web design can help you in the long run. Here are some benefits of a proper online marketing strategy for your social media profiles:

  • Drives sales and traffic to your online store
  • Builds brand awareness and recognition
  • Attracts engaged audience
  • Provides customer support
  • Increases retargeting efforts
  • Helps to connect with leads and customers

4.    Promote Your Website with Social Media and Paid Ads

Social media marketing and paid advertisement can be essential for driving leads to your apparel website. It amplifies your reach and helps you connect with a greater audience. The best part is that it doesn’t matter if you are a small business or a large organization; social media marketing is available for any budget! It will maximize content marketing and give your great access to mobile users who are more likely to purchase apparel online. It will also help you gather insights into the market, which can help you in the long run when creating and marketing your products.

5.    Email Your Customers & Followers Regularly

Email marketing is often overlooked, but it can increase the number of customers that come to your online apparel store. It actually has the highest return on investment, with the potential to make $32 for every dollar you spend. Since it has such a high click-through rate, you should definitely stay consistent with your email marketing strategy.

6.    Offer Your Customers Personalization

80% of customers are more likely to buy from a brand that creates personalized experiences for them. Customers are increasingly seeking authentic and personal connections from the brands they are investing in. They want to feel like they are valuable to the company in every way. This is especially true for younger generations like millennials and Gen Z, who are most likely to purchase apparel online. Hence, it is vital to the online optical user experience to have better personalized content on your website and social media.

7.    Creating a Seamless Online and In-Store Experience

Consumers must be targeted at all available touchpoints, including mobile, in-store, desktop, and more. It’s now even feasible to purchase movie tickets straight from Instagram, implying that businesses must be ready to engage consumers wherever they are. Rather than seeing online and physical stores as two distinct things, the physical shop should be seen as an extension for the online platforms. In fact, they function best when you combine their strengths. Here are some ideas for integrating your apparel brand’s physical and online experiences:

  • Location-based marketing: This kind of marketing focuses on individuals who are close to your business. You can use geo-tracking data to target nearby customers and offer up personalized suggestions and content while they’re nearby.
  • Frictionless in-store experience: Why don’t you improve the in-store experience by using technology and digital initiatives? You can use tablets to help customers explore the product catalog, complete self-checkouts, and engage with digital personal assistants, for example. When making purchases in a physical shop, 82 percent of consumers check their smartphones. To improve the in-store experience, use this chance to provide them with personalized suggestions.
  • Use data to boost in-store sales: Online merchants have access to a wealth of customer information. They may utilize this to personalize their online store experience by anticipating when a customer will need a new product or providing customized product suggestions based on previous purchases.  Digging into internet advertising and keywords to discover what activities generate the most visits to the store can help you increase in-store sales. Then you can modify your spending to focus on the most effective keywords for converting in-store shoppers, which will help you develop customer loyalty.
  • Visits to the shop should be followed up on: Collect consumer information in-store and extend their internet experience with email marketing, product suggestions on socials, and special discounts. For in-store purchases, you may also submit review request emails.
  • Reward programs that operate both online and offline: Reward programs function irrespective of how your consumers buy. Offer incentives to entice consumers to visit in-store, in addition to offering online savings to those that return time and time again. This will aid in the development of personal relationships with consumers as well as the creation of a hybrid in-store and online experience.

8.    Know Your Customers Needs and Wants

Customers are your company’s lifeblood, and learning about their needs and wants is the only tool to interact, inspire, and engage with them in a manner that is meaningful and useful.

Customers now want a consistent experience across all channels, both conventional and digital. To do this, a company must be quick and aggressive in its approach. It must anticipate the requirements of consumers and fulfill them across all platforms well before the request is made.


Thank you for taking the time to read this article! We hope you’ve found the information helpful and can use what you’ve learned to maximize your apparel sales online. If you’re truly serious about drastically increasing the number new sales each month, then we have excellent news. For a limited time only, we’re of fering you a free, no-obligation session with one of our in house eCommerce experts.

During your 30-minute session, we’ll discuss your current situation, what your goals are and how we can help you achieve them using our proven system.

To claim your free consultation or find out more information about this limited- time offer, all you have to do is click here.